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Conan Lorenzo

Director of Tennis. Conan Lorenzo

Education: B.A., Washington State University
Certifications: USTA High Performance Development Coach, Certified Sport Science Coach, USPTA P1, Master Racket Technician, Certified USTA Umpire and CPR certified
Playing History: Two-time Washington State High School champion, singles and doubles; Member of Division 1 Men’s Washington State University tennis team
Areas of Specialization: Junior Academy Director, junior development, advanced stroke biomechanics, pattern play, percentage tennis and fitness training
Teaching Philosophy: Become the best person possible, on and off the court, and turning into a great tennis player will follow.
With La Jolla Beach & Tennis Club since: 2006

Education: B.A., Washington State University
Certifications: USTA High Performance Development Coach, Certified Sport Science Coach, USPTA P1, Master Racket Technician, Certified USTA Umpire and CPR certified
Playing History: Two-time Washington State High School champion, singles and doubles; Member of Division 1 Men’s Washington State University tennis team
Areas of Specialization: Junior Academy Director, junior development, advanced stroke biomechanics, pattern play, percentage tennis and fitness training
Teaching Philosophy: Become the best person possible, on and off the court, and turning into a great tennis player will follow.
With La Jolla Beach & Tennis Club since: 2006

Education: B.A., Washington State University
Certifications: USTA High Performance Development Coach, Certified Sport Science Coach, USPTA P1, Master Racket Technician, Certified USTA Umpire and CPR certified
Playing History: Two-time Washington State High School champion, singles and doubles; Member of Division 1 Men’s Washington State University tennis team
Areas of Specialization: Junior Academy Director, junior development, advanced stroke biomechanics, pattern play, percentage tennis and fitness training
Teaching Philosophy: Become the best person possible, on and off the court, and turning into a great tennis player will follow.
With La Jolla Beach & Tennis Club since: 2006

Conan Lorenzo is the Club’s Director of Tennis, bringing more than 10 years of professional expertise in the tennis industry. Conan’s former experience includes five years as the Director of Junior Programs at the George Barnes Junior Tennis Center in San Diego and coaching USA Team Tennis teams, leading four teams to sectionals. Additionally, he coached and managed the Club's World Team Tennis team, leading two teams to the national championship with both winning first place. He also spent two years as an Assistant Pro and Master Racket Stringer at the La Jolla Beach & Tennis Club from 2000 to 2002, as well as four years as the Head Pro at the Sammamish Club in Seattle, Washington from 1998 to 2000. Conan is a graduate of Washington State University, where he spent four years on the school's NCAA tennis team. He is also a USPTA P-1 Certified pro and an official umpire and lines person. He has been frequently published in Racket Tech Magazine,Tennis Magazine & Advantage Magazine.

Contact Conan at CLorenzo@LJBTC.com or (858) 551-4605.
Watch Conan teach in the La Jolla Beach & Tennis Club's Tennis Tips videos.

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Nelson Alapi

Nelson Alapi

Education: B.S. in Computer Science, Coleman College
Certification: Current President of USPTA San Diego, USPTA P1, USTA High Performance Development Coach, Certified USTA Umpire, Certified USRSA Stringer, Argentinean Pro and Coach, CPR Certified.
Playing History: USTA San Diego District #1 in 35' division in 2008. Junior ranked player in Argentina, pro tournament competition, currently playing in 5.5 singles events.
Areas of Specialization: footwork, video analysis, personal training for recreation or competitive play
Teaching philosophy: To guide students in making their own decisions on court and to help students, with a cooperative teaching style, to enjoy the process of learning in order to reach their maximum performance state with full development of their technical, tactical, physical and psychological tennis skills.
With La Jolla Beach & Tennis Club since: 1999

Education: B.S. in Computer Science, Coleman College
Certification: Current President of USPTA San Diego, USPTA P1, USTA High Performance Development Coach, Certified USTA Umpire, Certified USRSA Stringer, Argentinean Pro and Coach, CPR Certified.
Playing History: USTA San Diego District #1 in 35' division in 2008. Junior ranked player in Argentina, pro tournament competition, currently playing in 5.5 singles events.
Areas of Specialization: footwork, video analysis, personal training for recreation or competitive play
Teaching philosophy: To guide students in making their own decisions on court and to help students, with a cooperative teaching style, to enjoy the process of learning in order to reach their maximum performance state with full development of their technical, tactical, physical and psychological tennis skills.
With La Jolla Beach & Tennis Club since: 1999

Education: B.S. in Computer Science, Coleman College
Certification: Current President of USPTA San Diego, USPTA P1, USTA High Performance Development Coach, Certified USTA Umpire, Certified USRSA Stringer, Argentinean Pro and Coach, CPR Certified.
Playing History: USTA San Diego District #1 in 35' division in 2008. Junior ranked player in Argentina, pro tournament competition, currently playing in 5.5 singles events.
Areas of Specialization: footwork, video analysis, personal training for recreation or competitive play
Teaching philosophy: To guide students in making their own decisions on court and to help students, with a cooperative teaching style, to enjoy the process of learning in order to reach their maximum performance state with full development of their technical, tactical, physical and psychological tennis skills.
With La Jolla Beach & Tennis Club since: 1999

Nelson joined the LJBTC staff in 1999. He is now working in private, semi-private and group lessons with juniors or adults to assist them in their efforts toward their short and long-term goals. Nelson is passionate about helping students improve their tennis game, as well as every aspect of their athletic lives. Success comes from training and hours of repetitions focusing on long-term development, rather than simply winning in the short-term. Competitive students receive a periodization schedule to peak perform at selected times. "There is no short-cut to success in athletic preparation. Rushing training will always result in shortcomings, in physical, technical, tactical and mental abilities. I strongly believe in, and work with the USTA model for, Development of a High Performance Player."

For more information, contact the Tennis Shop at 858.551.4680 or TennisShop@LJBTC.com.
Watch Nelson teach in the La Jolla Beach & Tennis Club's Tennis Tips videos.

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Brook Deming

Brook Deming

Education: Rutgers University
Certifications: USPTA Certified, Certified Personal Fitness Trainer
Playing History: Member of Division 1 Rutgers University Men’s Team. Named Captain and MVP senior year.
Areas of Specialization: Junior development, personal training and private lessons
With La Jolla Beach & Tennis Club since: 2007

Education: Rutgers University
Certifications: USPTA Certified, Certified Personal Fitness Trainer
Playing History: Member of Division 1 Rutgers University Men’s Team. Named Captain and MVP senior year.
Areas of Specialization: Junior development, personal training and private lessons
With La Jolla Beach & Tennis Club since: 2007

Education: Rutgers University
Certifications: USPTA Certified, Certified Personal Fitness Trainer
Playing History: Member of Division 1 Rutgers University Men’s Team. Named Captain and MVP senior year.
Areas of Specialization: Junior development, personal training and private lessons
With La Jolla Beach & Tennis Club since: 2007

For more information, contact the Tennis Shop at 858.551.4680 or TennisShop@LJBTC.com.
Watch Brook teach in the La Jolla Beach & Tennis Club's Tennis Tips videos.

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Amelia Larkin

Amelia Larkin

Education: University of California San Diego
Certification: USPTA Certified, CPR Certified
Playing History: Member of Division 2 University of California San Diego Women’s Team. Top 50 SCTA and USTA junior player.
Areas of Specialization: Junior development and little tennis
With La Jolla Beach and Tennis Club since: 2007

Education: University of California San Diego
Certification: USPTA Certified, CPR Certified
Playing History: Member of Division 2 University of California San Diego Women’s Team. Top 50 SCTA and USTA junior player.
Areas of Specialization: Junior development and little tennis
With La Jolla Beach and Tennis Club since: 2007

Education: University of California San Diego
Certification: USPTA Certified, CPR Certified
Playing History: Member of Division 2 University of California San Diego Women’s Team. Top 50 SCTA and USTA junior player.
Areas of Specialization: Junior development and little tennis
With La Jolla Beach and Tennis Club since: 2007

For more information, contact the Tennis Shop at 858.551.4680 or TennisShop@LJBTC.com.
Watch Amelia teach in the La Jolla Beach & Tennis Club's Tennis Tips videos.

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Chase Huebner

Chase Huebner

Education: University of California, San Diego
Certifications: USPTA Certified, CPR certified
Playing History: Member of College of the Desert Junior College state championship team. Member of Division 2 University of California San Diego tennis team.
Areas of specialization: Junior development
With La Jolla Beach & Tennis Club since: 2011

Education: University of California, San Diego
Certifications: USPTA Certified, CPR certified
Playing History: Member of College of the Desert Junior College state championship team. Member of Division 2 University of California San Diego tennis team.
Areas of specialization: Junior development
With La Jolla Beach & Tennis Club since: 2011

Education: University of California, San Diego
Certifications: USPTA Certified, CPR certified
Playing History: Member of College of the Desert Junior College state championship team. Member of Division 2 University of California San Diego tennis team.
Areas of specialization: Junior development
With La Jolla Beach & Tennis Club since: 2011

For more information, contact the Tennis Shop at 858.551.4680 or email TennisShop@LJBTC.com.

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Lacey McGill

Lacey Mcgill

Education: Arizona State University
Certifications: USPTA Certified
Playing History: Team captain of the girls’ tennis team at Fort Walton Beach High School Florida. Nationally ranked USTA junior tennis for four years. Top 30 ranked junior in the USTA Florida Section. A member of the 2007 CIF Team Championship group at La Jolla High School.
Areas of Specialization: Junior development
Teaching Philosophy: Play for the love of the game.
With La Jolla Beach & Tennis Club since: 2012

Education: Arizona State University
Certifications: USPTA Certified
Playing History: Team captain of the girls’ tennis team at Fort Walton Beach High School Florida. Nationally ranked USTA junior tennis for four years. Top 30 ranked junior in the USTA Florida Section. A member of the 2007 CIF Team Championship group at La Jolla High School.
Areas of Specialization: Junior development
Teaching Philosophy: Play for the love of the game.
With La Jolla Beach & Tennis Club since: 2012

Education: Arizona State University
Certifications: USPTA Certified
Playing History: Team captain of the girls’ tennis team at Fort Walton Beach High School Florida. Nationally ranked USTA junior tennis for four years. Top 30 ranked junior in the USTA Florida Section. A member of the 2007 CIF Team Championship group at La Jolla High School.
Areas of Specialization: Junior development
Teaching Philosophy: Play for the love of the game.
With La Jolla Beach & Tennis Club since: 2012

For more information, contact the Tennis Shop at 858.551.4680 or TennisShop@LJBTC.com.

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Sean Ellerbrock

Sean Ellerbrock

Education: San Diego Mesa College
Certifications: USPTA Certified, CPR Certified
Playing History: 2011 PCAC Title with San Diego Mesa College. Ranked Junior in Southern California. Three years at #1 for Hilltop High School.
Areas of Specialization: Fun and creativity. High level of mental, physical, and emotional development.
With La Jolla Beach & Tennis Club since: 2014

Education: San Diego Mesa College
Certifications: USPTA Certified, CPR Certified
Playing History: 2011 PCAC Title with San Diego Mesa College. Ranked Junior in Southern California. Three years at #1 for Hilltop High School.
Areas of Specialization: Fun and creativity. High level of mental, physical, and emotional development.
With La Jolla Beach & Tennis Club since: 2014

Education: San Diego Mesa College
Certifications: USPTA Certified, CPR Certified
Playing History: 2011 PCAC Title with San Diego Mesa College. Ranked Junior in Southern California. Three years at #1 for Hilltop High School.
Areas of Specialization: Fun and creativity. High level of mental, physical, and emotional development.
With La Jolla Beach & Tennis Club since: 2014

For more information, contact the Tennis Shop at 858.551.4680 or TennisShop@LJBTC.com.

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La Jolla Beach and Tennis Club

Bryce Bettwy

Education: University of California, Santa Cruz
Certifications: USPTA Certified, CPR/First Aid Certified
Playing History: 2008 and 2009 San Diego CIF Eastern League Player of the Year, 2009 San Diego CIF Eastern League Champion, Starting Singles and Doubles Player for UC Santa Cruz Men's Team (Top 10 Division III)
Areas of specialization: Junior Development
With La Jolla Beach & Tennis Club since: 2015

Education: University of California, Santa Cruz
Certifications: USPTA Certified, CPR/First Aid Certified
Playing History: 2008 and 2009 San Diego CIF Eastern League Player of the Year, 2009 San Diego CIF Eastern League Champion, Starting Singles and Doubles Player for UC Santa Cruz Men's Team (Top 10 Division III)
Areas of specialization: Junior Development
With La Jolla Beach & Tennis Club since: 2015

Education: University of California, Santa Cruz
Certifications: USPTA Certified, CPR/First Aid Certified
Playing History: 2008 and 2009 San Diego CIF Eastern League Player of the Year, 2009 San Diego CIF Eastern League Champion, Starting Singles and Doubles Player for UC Santa Cruz Men's Team (Top 10 Division III)
Areas of specialization: Junior Development
With La Jolla Beach & Tennis Club since: 2015

For more information, contact the Tennis Shop at 858.551.4680 or TennisShop@LJBTC.com.

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Doug Fitzgerald

Doug Fitzgerald

Education: Western Michigan University
Certifications: USTA Certified Official/Referee since 1969
Playing History: Navy Tennis Team, 1966-69. Ranked Top 5 in SoCal—Men’s 50 Doubles, 2000.
With La Jolla Beach & Tennis Club since: 2013

Education: Western Michigan University
Certifications: USTA Certified Official/Referee since 1969
Playing History: Navy Tennis Team, 1966-69. Ranked Top 5 in SoCal—Men’s 50 Doubles, 2000.
With La Jolla Beach & Tennis Club since: 2013

Education: Western Michigan University
Certifications: USTA Certified Official/Referee since 1969
Playing History: Navy Tennis Team, 1966-69. Ranked Top 5 in SoCal—Men’s 50 Doubles, 2000.
With La Jolla Beach & Tennis Club since: 2013

For more information, contact the Tennis Shop at 858.551.4680 or TennisShop@LJBTC.com.

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La Jolla Beach and Tennis Club

Ruya Eichelberger

Education: Cal State Fullerton
Certifications: USPTA certified
Playing History: Played Tennis on the Turkish National Junior Team. Member of Division I Women’s Tennis Team at Cal St. Fullerton.
Areas of Specialization: Player development coach: technique, strategy, fitness and mental; 10 and under tennis program; Adult/team practice; Teach all-around player style
Teaching Philosophy: "Work hard, Train hard and live life to the fullest”
With La Jolla Beach & Tennis Club since: 2013

Education: Cal State Fullerton
Certifications: USPTA certified
Playing History: Played Tennis on the Turkish National Junior Team. Member of Division I Women’s Tennis Team at Cal St. Fullerton.
Areas of Specialization: Player development coach: technique, strategy, fitness and mental; 10 and under tennis program; Adult/team practice; Teach all-around player style
Teaching Philosophy: "Work hard, Train hard and live life to the fullest”
With La Jolla Beach & Tennis Club since: 2013

Education: Cal State Fullerton
Certifications: USPTA certified
Playing History: Played Tennis on the Turkish National Junior Team. Member of Division I Women’s Tennis Team at Cal St. Fullerton.
Areas of Specialization: Player development coach: technique, strategy, fitness and mental; 10 and under tennis program; Adult/team practice; Teach all-around player style
Teaching Philosophy: "Work hard, Train hard and live life to the fullest”
With La Jolla Beach & Tennis Club since: 2013

For more information, contact the Tennis Shop at 858.551.4680 or TennisShop@LJBTC.com.

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La Jolla Beach and Tennis Club

Tavi Popaluca

Education: University of California Riverside
Certifications: 2014/2015 ITA Assistant Coach of the Year, No. 84 Doubles National Ranking Men’s 40, No. 76 Singles National Ranking Men’s 40, No. 396 ITF Doubles World Ranking Men’s 40, No. 1143 ATP Doubles Ranking, USPTA P1, Romanian Junior Davis Cup Tennis Team Member, Spanish National Tennis Ranking, ‘94 MVP Tennis College of the Desert, ‘91-’92 Tennis State Champions College of the Desert
Playing History: Original member of the Jose Higueras Tennis academy and sparing partner for Michael Chang, Jim Courier, Jonathan Stark, Todd Martin and Patrick McEnroe. Played the qualifier for the BNP Paribas 3 times loosing to Michael Permforse, Patrick Rafter and Brian McFee. Currently Tavi is the men’s assistant coach at University of California, San Diego.
Areas of Specialization: Tennis is a well balanced sport involving stroke, physical, mental and hand-eye coordination. I focus on all aspect of the sport to make sure you achieve the goal set for yourself and expectations, however your expectation for yourself might not be my expectation of yourself, so be prepared to be pushed to your utter most limits to achieve perfection.
Teaching Philosophy: Bring out the best a person has when it comes to playing the sport of tennis to their best possible abilities where enjoyment of the sports becomes their personal pursuit of perfection.
With La Jolla Beach & Tennis Club since: 2015

Education: University of California Riverside
Certifications: 2014/2015 ITA Assistant Coach of the Year, No. 84 Doubles National Ranking Men’s 40, No. 76 Singles National Ranking Men’s 40, No. 396 ITF Doubles World Ranking Men’s 40, No. 1143 ATP Doubles Ranking, USPTA P1, Romanian Junior Davis Cup Tennis Team Member, Spanish National Tennis Ranking, ‘94 MVP Tennis College of the Desert, ‘91-’92 Tennis State Champions College of the Desert
Playing History: Original member of the Jose Higueras Tennis academy and sparing partner for Michael Chang, Jim Courier, Jonathan Stark, Todd Martin and Patrick McEnroe. Played the qualifier for the BNP Paribas 3 times loosing to Michael Permforse, Patrick Rafter and Brian McFee. Currently Tavi is the men’s assistant coach at University of California, San Diego.
Areas of Specialization: Tennis is a well balanced sport involving stroke, physical, mental and hand-eye coordination. I focus on all aspect of the sport to make sure you achieve the goal set for yourself and expectations, however your expectation for yourself might not be my expectation of yourself, so be prepared to be pushed to your utter most limits to achieve perfection.
Teaching Philosophy: Bring out the best a person has when it comes to playing the sport of tennis to their best possible abilities where enjoyment of the sports becomes their personal pursuit of perfection.
With La Jolla Beach & Tennis Club since: 2015

Education: University of California Riverside
Certifications: 2014/2015 ITA Assistant Coach of the Year, No. 84 Doubles National Ranking Men’s 40, No. 76 Singles National Ranking Men’s 40, No. 396 ITF Doubles World Ranking Men’s 40, No. 1143 ATP Doubles Ranking, USPTA P1, Romanian Junior Davis Cup Tennis Team Member, Spanish National Tennis Ranking, ‘94 MVP Tennis College of the Desert, ‘91-’92 Tennis State Champions College of the Desert
Playing History: Original member of the Jose Higueras Tennis academy and sparing partner for Michael Chang, Jim Courier, Jonathan Stark, Todd Martin and Patrick McEnroe. Played the qualifier for the BNP Paribas 3 times loosing to Michael Permforse, Patrick Rafter and Brian McFee. Currently Tavi is the men’s assistant coach at University of California, San Diego.
Areas of Specialization: Tennis is a well balanced sport involving stroke, physical, mental and hand-eye coordination. I focus on all aspect of the sport to make sure you achieve the goal set for yourself and expectations, however your expectation for yourself might not be my expectation of yourself, so be prepared to be pushed to your utter most limits to achieve perfection.
Teaching Philosophy: Bring out the best a person has when it comes to playing the sport of tennis to their best possible abilities where enjoyment of the sports becomes their personal pursuit of perfection.
With La Jolla Beach & Tennis Club since: 2015

For more information, contact the Tennis Shop at 858.551.4680 or TennisShop@LJBTC.com.

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La Jolla Beach and Tennis Club

Steve Phifer

Education: Pima Community College, Grossmont College
Certification: USPTA certified
Playing History: 2011 High School Conference Player of the Year, League Champion, finished top 62 out of 2000 in Southern California, Grossmont College #1 and singles and doubles player.
Areas of Specialization: Player Development, Junior Development
Teaching Philosophy:
With La Jolla Beach & Tennis Club since: 2015

Education: Pima Community College, Grossmont College
Certification: USPTA certified
Playing History: 2011 High School Conference Player of the Year, League Champion, finished top 62 out of 2000 in Southern California, Grossmont College #1 and singles and doubles player.
Areas of Specialization: Player Development, Junior Development
Teaching Philosophy:
With La Jolla Beach & Tennis Club since: 2015

Education: Pima Community College, Grossmont College
Certification: USPTA certified
Playing History: 2011 High School Conference Player of the Year, League Champion, finished top 62 out of 2000 in Southern California, Grossmont College #1 and singles and doubles player.
Areas of Specialization: Player Development, Junior Development
Teaching Philosophy:
With La Jolla Beach & Tennis Club since: 2015

For more information, contact the Tennis Shop at 858.551.4680 or TennisShop@LJBTC.com.

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La Jolla Beach and Tennis Club

Max Weishan

Max Weishan as he is our newest edition to our wonderful team. Max was a San Diego CIF high school player and went on to the University of Arizona. Max helped the Men’s Tennis Program as their team manager. He graduated in the spring of 2016 and has been a wonderful addition to our team this summer.

Max's full bio will be up shortly!

Max Weishan as he is our newest edition to our wonderful team. Max was a San Diego CIF high school player and went on to the University of Arizona. Max helped the Men’s Tennis Program as their team manager. He graduated in the spring of 2016 and has been a wonderful addition to our team this summer.

Max's full bio will be up shortly!

Max Weishan as he is our newest edition to our wonderful team. Max was a San Diego CIF high school player and went on to the University of Arizona. Max helped the Men’s Tennis Program as their team manager. He graduated in the spring of 2016 and has been a wonderful addition to our team this summer.

Max's full bio will be up shortly!